Learn More About TigerTrax Services in Our Webinar

After the powerful launch of TigerTrax last week, we have put together a webinar for those folks looking to learn more about our TigerTrax™ services and offerings. If you want to hear more about social media code of conduct monitoring, passive analysis and assessments, investigation/forensics and threat intelligence enabled by the new platform, please RSVP.

Our webinar will cover why we built TigerTrax, what it does and how it can help you organization. We will discuss real life engagements using the TigerTrax platform across a variety of verticals and looking at social, technological and trust issues. From data mining threat actors to researching supply chain business partners and from helping pro-sports players defend themselves against accusations to monitoring social media content of key executives, the capabilities and examples are wide ranging and deeply compelling.

Register for the webinar by clicking here. Our team will get you registered and on the way to leveraging a new, exciting, powerful tool in understanding and managing reputational risk on a global scale.

The webinar will be held Wednesday, March 12, 2014 at 3 PM Eastern time. Please RSVP for an invitation. Spots are limited, so please RSVP early.

As always, thanks for reading. And, if you would prefer a private briefing or discussion about TigerTrax, give us a call at (614) 351-1237 x206 and we will get a specialist together with you to help identify how MSI can help your organization.

Defending A Client with TigerTrax Investigative Services

Rounding out this week of TigerTrax™ blog posts, I wanted to discuss a particular case where we used our investigative social media and forensics capabilities to defend a professional sports client who was being accused of some illicit behavior. The case is a fairly powerful example of how TigerTrax can be used for reputational defense.

In this incident, the player was approached online by a young lady. This young lady began following the player on many social media networks, and the player’s software automatically followed/friended back the young lady, just as it does for all of the player’s followers on the social media networks. Over the next few weeks, the young lady in question began several conversations with the player. They would begin innocent enough, but would then begin to be filled with innuendo and inappropriate overtones. The player responded to the conversations, but remained in line with expected conversations that you would want a player to have with fans. The player, at no time, responded to any of the innuendo or more sexual content.

Later, the young lady began to edit the player’s content, posting it to other social networks and bragging about it to her high school friends. Eventually, her parents were informed, and confronted the young lady. The young lady told a story to her parents ~ a story that involved the player initiating the contact and being the one who was pursuing inappropriate overtones. The parents, naturally enraged, contacted the team and the player to discuss the situation. MSI was retained by the team to investigate prior to the meeting and provided with a printed version of what the young lady asserted were the details of the conversation online.

MSI leveraged the power of TigerTrax to gather the social media content relevant to the engagement. We captured both sides of the conversations, and to our amazement, we discovered that the young lady had edited the content to fit her tale. Many of the posts in her printed version of the conversation were heavily edited. Most of the posts made by her were deleted from her version (and in some cases deleted by her from the social media sites, but cached in TigerTrax archives and the search engines). Recreating the entire timeline and assembling the real content was done by the MSI analysts, and in the end, the factual stream of data was presented to the team. Once the parents and the young lady were provided with the copies of the report at the meeting, the young lady admitted her fabrication and came clean with the whole story. The parents apologized and the team and player expressed their understanding and completed the incident with their reputations intact.

MSI was proud to be able to help a client defend their reputation. We believe these capabilities will be a powerful addition to many professional sports teams, talent agencies and corporations who are seeking to protect their reputational integrity and remain vigilant against online behaviors that could damage their brand. To learn more about TigerTrax and the services surrounding it, please contact your account executive or reach out to me via Twitter (@lbhuston). We look forward to working with you.

MSI Announces TigerTrax Reputational Threat Services

TigerTrax™ is MSI’s proprietary platform for gathering and analyzing data from the social media sphere and the overall web. This sophisticated platform, originally developed for threat intelligence purposes, provides the team with a unique capability to rapidly and effectively monitor the world’s data streams for potential points of interest.

 

The uses of the capability include social media code of conduct monitoring, rapid “deep dive” content gathering and analysis, social media investigations & forensics, organizational monitoring/research/profiling and, of course, threat intelligence.

 

The system is modular in nature, which allows MSI to create a number of “on demand” and managed services around the platform. Today the platform is in use in some of the following ways:

  • Sports teams are using the services to monitor professional athletes for potential code of conduct and brand damaging behaviors
  • Sports teams are also using the forensics aspects of the service to help defend their athletes against false behavior-related claims
  • Additionally, sports teams have begun to use the service for reputational analysis around trades/drafts, etc.
  • Financial organizations are using the service to monitor social media content for signs of illicit behavior or potential legal/regulatory violations
  • Talent agencies are monitoring their talent pools for content that could impact their public brands
  • Law firms are leveraging the service to identify potential issues with a given case and for investigation/forensics
  • Companies have begun to depend on the service for content monitoring during mergers and acquisitions activities, including quiet period monitoring and pre-offer intelligence
  • Many, many more uses of the platform are emerging every day

 If your organization has a need to understand or monitor the social media sphere and deep web content around an issue, a reputational concern or a code of conduct, discuss how TigerTrax from MSI can help meet your needs with an account executive today.

 

At a glance call outs:

  • Social media investigation/forensics and monitoring services
  • Customized to your specific concerns or code of conduct
  • Can provide deep dive background information or ongoing monitoring
  • Actionable reporting with direct support from MSI Analysts
  • Several pricing plans available

Key Differentiators:

  • Powerful, customizable, proprietary platform
  • Automated engines, bleeding edge analytics & human analysts to provide valuable insights
  • No web portal to learn or analytics software to configure and maintain
  • No heavy lifting on customers, MSI does the hard work, you get the results
  • Flexible reporting to meet your business needs

Incident Response: Are You Ready?

All of us suffer from complacency to one extent or another. We know intellectually that bad things can happen to us, but when days, months and years go by with no serious adverse incidents arising, we tend to lose all visceral fear of harm. We may even become contemptuous of danger and resentful of all the resources and worry we expend in aid of problems that never seem to manifest themselves. But this is a dangerous attitude to fall into. When serious problems strike the complacent and unprepared, the result is inevitably shock followed by panic. And hindsight teaches us that decisions made during such agitated states are almost always the wrong ones. This is true on the institutional level as well.

During my years in the information security industry, I have seen a number of organizations founder when struck by their first serious information security incident. I’ve seen them react slowly, I’ve seen them throw money and resources into the wrong solutions, and I’ve seen them suffer regulatory and legal sanctions that they didn’t have to incur. And after the incident has been resolved, I’ve also seen them all put their incident response programs in order; they never want to have it happen again! So why not take a lesson from the stricken and put your program in order before it happens to your organization too? Preparing your organization for an information security incident isn’t really very taxing. It only takes two things: planning and practice.

When undertaking incident response planning, the first thing to do is to examine the threat picture. Join user groups and consult with other similar organizations to see what kinds of information security incidents they have experienced. Take advantage of free resources such as the Verizon Data Breach Reports and US-CERT. The important thing is to limit your serious preparations to the top several most credible incident types you are likely to encounter. This streamlines the process, lessens the amount of resources you need to put into it and makes it more palatable to the personnel that have to implement it. 

Once you have determined which threats are most likely to affect your organization, the next step is to fully document your incident response plan. Now this appears to be a daunting task, but in reality there are many resources available on the Internet that can help guide you through the process. Example incident response plans, procedures and guidance are available from SANS, FFIEC, NIST and many other reputable organizations free of charge. I have found that the best way to proceed is to read through a number of these resources and to adapt the parts that seem to fit your particular organization the best. Remember, your incident response plan is a living document and needs to reflect the needs of your organization as well as possible. It won’t do to simply adopt the first boiler plate you come across and hope that it will work.

Also, be sure that your plan and procedures contain the proper level of detail. You need to spell out things such as who will be on the incident response team, their individual duties during incidents, where the team will meet and where evidence will be stored, who should be contacted and when, how to properly react to different incidents and many other details. 

The next, and possibly the most important step in effective incident response is to practice the plan. You can have the most elegantly written security incident response plan in the world, and it is still doomed to fail during an actual incident if the plan is not practiced regularly. In all my years of helping organizations conduct their table top incident response practice sessions, I have never failed to see the process reveal holes in the plan and provide valuable lessons for the team members who participate. The important thing here is to pick real-world incident scenarios and to conduct the practice as close to the way it would actually occur as possible. We like to only inform a minimum number of response personnel in advance, and surprise the bulk of responders with the event just as it would happen if it were real. Of course there is much more to proper incident response planning and practice than I have included here. But this should start your organization along the right path. For more complete information and help with the process, don’t hesitate to contact your MSI representative. 

Thanks to John Davis for writing this post.