Users of the TigerTrax™ Quick Dive service, our analytics and intelligence offering, have been very pleased with the new Data Lens features we have been offering to BETA clients thus far. The Quick Dive service offers short term monitoring of social media for specific forms of content and then canned analytics against the observed data. The Lens features offer several additional ways to slice & focus the analytics on specific areas of interest, such as:

• Removal of specific terms or sentiment from the data set
• Slicing of the data set to focus on specific terms or sentiment
• Keyword analytics against the identified lists of URLs
• “What if” visualizations to match scenarios

Enterprise license holders for TigerTrax will receive unlimited Lens work on their Quick Dive data sets at no additional charge. Customers purchasing ad-hoc Quick Dives may purchase Lens work against their data sets at a small additional charge per Lens. Please discuss your needs with your account executive for details.

The Lens program will continue to be expanded and we are also looking at adding the capabilities into our Deep Dive offering and our Ongoing Monitoring offering. More on that later, as we continue to work through testing the processes with those data formats. The Lens programs for those offerings will remain in BETA, while Quick Dive Lens offerings move to production as of today and we are proud to announce their immediate availability to all TigerTrax Quick Dive clients.

Want to learn more about TigerTrax or any of the offerings we offer? Click here for an overview, and talk to your account executive for more info.