Tag Archives: social media

Learn More About TigerTrax Services in Our Webinar

Posted on by
2

After the powerful launch of TigerTrax last week, we have put together a webinar for those folks looking to learn more about our TigerTrax™ services and offerings. If you want to hear more about social media code of conduct monitoring, passive analysis and assessments, investigation/forensics and threat intelligence enabled by the new platform, please RSVP.

Our webinar will cover why we built TigerTrax, what it does and how it can help you organization. We will discuss real life engagements using the TigerTrax platform across a variety of verticals and looking at social, technological and trust issues. From data mining threat actors to researching supply chain business partners and from helping pro-sports players defend themselves against accusations to monitoring social media content of key executives, the capabilities and examples are wide ranging and deeply compelling.

Register for the webinar by clicking here. Our team will get you registered and on the way to leveraging a new, exciting, powerful tool in understanding and managing reputational risk on a global scale.

The webinar will be held Wednesday, March 12, 2014 at 3 PM Eastern time. Please RSVP for an invitation. Spots are limited, so please RSVP early.

As always, thanks for reading. And, if you would prefer a private briefing or discussion about TigerTrax, give us a call at (614) 351-1237 x206 and we will get a specialist together with you to help identify how MSI can help your organization.

Defending A Client with TigerTrax Investigative Services

Posted on by
1

Rounding out this week of TigerTrax™ blog posts, I wanted to discuss a particular case where we used our investigative social media and forensics capabilities to defend a professional sports client who was being accused of some illicit behavior. The case is a fairly powerful example of how TigerTrax can be used for reputational defense.

In this incident, the player was approached online by a young lady. This young lady began following the player on many social media networks, and the player’s software automatically followed/friended back the young lady, just as it does for all of the player’s followers on the social media networks. Over the next few weeks, the young lady in question began several conversations with the player. They would begin innocent enough, but would then begin to be filled with innuendo and inappropriate overtones. The player responded to the conversations, but remained in line with expected conversations that you would want a player to have with fans. The player, at no time, responded to any of the innuendo or more sexual content.

Later, the young lady began to edit the player’s content, posting it to other social networks and bragging about it to her high school friends. Eventually, her parents were informed, and confronted the young lady. The young lady told a story to her parents ~ a story that involved the player initiating the contact and being the one who was pursuing inappropriate overtones. The parents, naturally enraged, contacted the team and the player to discuss the situation. MSI was retained by the team to investigate prior to the meeting and provided with a printed version of what the young lady asserted were the details of the conversation online.

MSI leveraged the power of TigerTrax to gather the social media content relevant to the engagement. We captured both sides of the conversations, and to our amazement, we discovered that the young lady had edited the content to fit her tale. Many of the posts in her printed version of the conversation were heavily edited. Most of the posts made by her were deleted from her version (and in some cases deleted by her from the social media sites, but cached in TigerTrax archives and the search engines). Recreating the entire timeline and assembling the real content was done by the MSI analysts, and in the end, the factual stream of data was presented to the team. Once the parents and the young lady were provided with the copies of the report at the meeting, the young lady admitted her fabrication and came clean with the whole story. The parents apologized and the team and player expressed their understanding and completed the incident with their reputations intact.

MSI was proud to be able to help a client defend their reputation. We believe these capabilities will be a powerful addition to many professional sports teams, talent agencies and corporations who are seeking to protect their reputational integrity and remain vigilant against online behaviors that could damage their brand. To learn more about TigerTrax and the services surrounding it, please contact your account executive or reach out to me via Twitter (@lbhuston). We look forward to working with you.

TigerTrax Monitoring vs Professional Sports & Business

Posted on by
2

J0289377

By now, you may have heard about our new TigerTrax™ powered services. We formally announced them this week and the interest in them has been very high. Today, I wanted to provide a bit more context to the last year or so, especially around a particular use case for TigerTrax that is pretty unique and intriguing.

We originally developed the TigerTrax platform to super charge our threat intelligence activities against real bad guys in the world. It grew out of our need to better manage and explore the vast amounts of data we get from the HoneyPoint Internet Threat Monitoring Environment (HITME), but even as we leveraged it against cyber-crime, other use cases quickly emerged.

One of these use cases was developed by engaging directly with an NFL team. The team worked with us over a number of months as we tweaked out the capabilities of the system and adapted it to more of a social focus than a crime focus for their needs. Today, the system provides ongoing monitoring of a number of social media sites and their content, continually providing for both positive examples of expected behavior, as well as identifying violations of the player code of conduct. With all of the press and public media attention to some high profile examples of athlete misconduct, the teams are now taking this very seriously.

MSI has developed TigerTrax into a modular platform that easily scales to monitoring all of the player, cheerleader, coaching, back-office and ownership staff against the code of conduct. The social media content is gathered in near real time, and an analytics engine provides advanced techniques to flagging potential behavioral issues. The system is also continually adapted to new forms of behavior, shifting social issues (bullying, homophobic and racial issues, etc.) and the evolving concerns of the team management. Combining the TigerTrax technology with a team of deeply skilled human analysts, strong player skill development expertise and social media education focused on personal branding and social leadership was a natural fit for the evangelical approaches that MSI has practiced for more than 20 years in our information security engagements.

In addition, one of the key differentiators of TigerTrax, is not just the analysis of the key parties’ (players, cheerleaders, coaches, etc.) content, but also the global content from the social media sphere around specific events and actors. Using this crowd-sourced sensor approach, we have been able to identify misbehaviors and code of conduct violations, simply by capturing the data and correlating/validating it from observers in the public. The same techniques have also allowed us to use the public data to defend players and other parties against grossly exaggerated or completely false accusations against their character. Indeed, for some players, TigerTrax has made an excellent tool in DEFENDING their reputations!

Over the last few years, we have taken the initial platform developed for threat intelligence against cyber-crime, and adapted it to a variety of professional sports, business applications, investigative and forensic activities. We have expanded the platform beyond simple keyword analytics and are beginning to actuate on sentiment, data flow anomalies and deeper content analytical problem solving. In the years to come, we view TigerTrax as a very capable core business empowerment platform for MSI, just as impactful as HoneyPoint has been since 2006. We are still developing use cases for TigerTrax and the service offerings it has empowered for our clients. If you have a potential new use case that you would like to discuss, or if you would like to hear more about reputational threat intelligence and monitoring, please give us a call.

MSI is also seeking a handful of key business partners interested in helping us grow the TigerTrax platform adoption by bringing these unique capabilities to their clients, or by adapting the capabilities into new service offerings. If your business has an idea for how to leverage the TigerTrax capabilities, give us a call. We will be happy to explore new solutions with you.

As always, thanks for reading and thanks for partnering with MSI!

MSI Announces TigerTrax Reputational Threat Services

Posted on by
10

TigerTrax™ is MSI’s proprietary platform for gathering and analyzing data from the social media sphere and the overall web. This sophisticated platform, originally developed for threat intelligence purposes, provides the team with a unique capability to rapidly and effectively monitor the world’s data streams for potential points of interest.

 

The uses of the capability include social media code of conduct monitoring, rapid “deep dive” content gathering and analysis, social media investigations & forensics, organizational monitoring/research/profiling and, of course, threat intelligence.

 

The system is modular in nature, which allows MSI to create a number of “on demand” and managed services around the platform. Today the platform is in use in some of the following ways:

  • Sports teams are using the services to monitor professional athletes for potential code of conduct and brand damaging behaviors
  • Sports teams are also using the forensics aspects of the service to help defend their athletes against false behavior-related claims
  • Additionally, sports teams have begun to use the service for reputational analysis around trades/drafts, etc.
  • Financial organizations are using the service to monitor social media content for signs of illicit behavior or potential legal/regulatory violations
  • Talent agencies are monitoring their talent pools for content that could impact their public brands
  • Law firms are leveraging the service to identify potential issues with a given case and for investigation/forensics
  • Companies have begun to depend on the service for content monitoring during mergers and acquisitions activities, including quiet period monitoring and pre-offer intelligence
  • Many, many more uses of the platform are emerging every day

 If your organization has a need to understand or monitor the social media sphere and deep web content around an issue, a reputational concern or a code of conduct, discuss how TigerTrax from MSI can help meet your needs with an account executive today.

 

At a glance call outs:

  • Social media investigation/forensics and monitoring services
  • Customized to your specific concerns or code of conduct
  • Can provide deep dive background information or ongoing monitoring
  • Actionable reporting with direct support from MSI Analysts
  • Several pricing plans available

Key Differentiators:

  • Powerful, customizable, proprietary platform
  • Automated engines, bleeding edge analytics & human analysts to provide valuable insights
  • No web portal to learn or analytics software to configure and maintain
  • No heavy lifting on customers, MSI does the hard work, you get the results
  • Flexible reporting to meet your business needs

Digital Images and Recordings: How Can We Deal with the Loss of Trust?

Posted on by
1

For many decades now the human race has benefitted from the evidentiary value of surveillance videos and audio recordings. Human beings cannot be relied on to give accurate accounts of events that they have witnessed. It is a frustrating fact that eye witness testimony is highly inaccurate. More often than not, people are mistaken in their recollections or they simply fail to tell the truth. But, with some reservations, we have learned to trust our surveillance recordings. Sure, analog videos and audio recordings can be tampered with. But almost universally, analysis of such tampered material exposes the fraud. Not so anymore!

Virtually every camera, video recorder and audio recorder on the planet is now digital. And it is theoretically possible to manipulate or totally forge digital recordings perfectly. Every year now, computer generated images and sounds used in movies are becoming more seamless and convincing. I see no reason at all why we couldn’t make totally realistic-appearing movies that contain not a single human actor or location shot. Just think of it: Jimmy Stewart and John Wayne, in their primes, with their own voices, starring in a brand new western of epic proportions! Awesome! And if Hollywood can do it, you can bet that a lot of other less reputable individuals can do it as well.

So what are we going to do about surveillance recordings (everything from ATMs and convenience store videos to recordings made by the FBI)? We won’t be able to trust that they are real or accurate anymore. Are we going to return to the old days of relying on eye witness testimony and the perceptiveness of juries? Are we going to let even more lying, larcenous and violent offenders off scot free than we are today? I don’t think we as a society will be able to tolerate that. After all, many crimes don’t produce any significant forensic evidence such as finger prints and DNA. Often, video and audio recordings are our only means of identifying the bad guys and what they do.

This means that we are going to have to find ways and means to certify that the digital recordings we make remain unaltered. (Do you see a new service industry in the offing)? The only thing I can think of to solve the problem is a service similar in many ways to the certificate authorities and token providers we use today. Trusted third parties that employ cryptographic techniques and other means to ensure that their equipment and recordings remain pristine.

But that still leaves the problem of the recordings of events that individuals make with their smart phones and camcorders. Can we in all good faith trust that these recordings are any more real than the surveillance recordings we are making today? These, too, are digital recordings and can theoretically be perfectly manipulated. But I can’t see the average Joe going through the hassle and spending the money necessary to certify their private recordings. I can’t see a way out of this part of the problem. Perhaps you can come up with some ideas that would work?

Thanks to John Davis for writing this post.


Ask The Experts: Insights on Facebook Friends

Posted on by
4

This time around, the experts tackle this question:

Q: “Hey Security Experts, should I be friends with everyone that asks on Facebook? What’s the risk of friending people I don’t really know? Can we be friends on Facebook?” –Scott918

Adam Hostetler weighed in with:

I wouldn’t recommend accepting friends request for anyone on Facebook, unless you actually know them. This especially goes for somebody that claims they work at the same company as you, as it really could be somebody building a network of targets to social engineer.

Take advantage of Facebook privacy settings also. Don’t make your information public, and only make it viewable by friends. I would even recommend against putting too much personal information on there, even if it is only among friends. There have been security issues in the past that allow people to get around privacy controls, and Facebook really doesn’t need a lot of information from you anyway.

John Davis added:

The short answer is NO! I’m a big believer in the tenet the you DON’T want the whole world to know everything about you. Posting lots of personal facts, even to your known friends on Facebook, is akin to the ripples you get from tossing a pebble into still water – tidbits of info about you radiate out from your friends like waves. You never know who may access it and you can never get it back! There are lots of different people out there that you really don’t want as your friend – I’m talking about everything from annoying marketers to thieves to child molesters. People like that are trying to find out information about you all the time. Why make it easy for them?

Finally, Phil Grimes chimed in:

Facebook is a ripe playground for attackers. This is something I speak about regularly and the short answer is NO, absolutely not. If you don’t know someone, what is the benefit of “friending” them? There is no benefit. On the contrary, this opens a can of worms few of us are prepared to handle. By having friends who aren’t really friends one risks being attacked directly, in the case of the unknown friend sending malicious links or the like. There is also the risk of indirect attack. If an attacker is stalking Facebook pages, there is a lot of information that can be viewed, even if you think your privacy settings are properly set. Stranger danger applies even more on the Internet.

So, while they may not be your friends on Facebook, you can follow the Experts on Twitter (@microsolved) or keep an eye on the blog at http://www.stateofsecurity.com. Until next time, stay safe out there! 

3 Ways to Minimize Reputational Risk With Social Media

Posted on by
1

You have employees who are addicted to social media, updating their status, sharing everything from discovering a helpful business link to where they went for lunch. However, they also may be broadcasting information not intended for public consumption.

One of the most difficult tasks for an organization is conveying the importance of discretion for employees who use social media. Not only are organizations at risk from having their networks attacked, but they must protect their reputation and proprietary ideas. What makes these two areas difficult to protect is their mobile nature. Ideas are invisible and have a habit of popping into conversations – and not always with the people who should be hearing them. They can get lost or stolen without anyone knowing they’re even gone. Suddenly, you find your competitor releasing a great product to your market that you thought was yours alone.

If you want to decrease reputational risk, you have a few options. Initiate some guidelines for employees. Send friendly reminders from newsworthy “social-media-gone-bad” stories. The more employees know where an organization stands in regard to safe social media use, the more they can be smart about using it. Here are three basic rules to help them interact safely:

1. Don’t announce interviews, raises, new jobs, or new projects.

Talking about any of these sensitive topics on social networking sites can be damaging. If an employee suddenly announces to the world that they’re working on a new project with XYZ Company, there’s a good chance the news will be seen by a competitor. You may see them in the waiting room of your client on your next visit. One caveat: If you’re hiring, it’s a good thing. Your organization will be seen as successful and growing. However, those types of updates are usually best left to the HR department.

2. Don’t badmouth current or previous employers.

It’s good to remember what mom used to say, “If you don’t have anything positive to say, then say nothing at all.” The Internet never forgets. When an employee rants about either their past employer, or worse – their current one, it can poison a customer’s view of the organization. Nothing can kill the possibility of a new sale than hearing an employee broadcast sour grapes. If this is a common occurrence, it can give the image of a badly managed company. This isn’t the message to send to either customers or future employees.

3. Stay professional. Represent the organization’s values well.

Employees are often tempted to mix their personal and work information together when using social media. Although many times, such information can be benign, you don’t want to hear about an employee’s wild night at the local strip club. There are mixed opinions among experts whether an employee should establish a personal account, separate from their work life.

Emphasize your organization’s values and mission. Ask employees to TBP (Think Before Posting). Social media can be a good experience as long as its done responsibly. With some timely reminders, reputational risk will be drastically reduced.